As far as social engineering - I really don't think that being a little
more conscious of where we advertise for new students (and school founding
members, in my case) can remotely be considered anything like social
engineering. It has to do with reaching out to as many people in our
communities as we can - with the hope that we will get more students,
larger schools with more diversity of all types - which, I think, is the
goal is it not? Bigger schools and more schools - spread this "paradigm"
we've got, or whatever you want to call it, around as much as possible,
right? Is this not the goal of all marketing campaigns - to reach as broad
a spectrum of potential "consumers" as possible? And if that means reaching
out to members of your community that you wouldn't otherwise reach out to,
so be it. Reaching out to inform as many people as possible about the
existance of our schools - NOT coercing anybody to do anything! That's the
way I see it. I am reminded of something Stuart Williams-Ley said in the
marketing discussion group at the summer conference at SVS, he said
something like,"We market Santa Clara Valley School like Coke - put it out
there as many times and as many places as possible." Sounds like the right
idea to me.
Diablo Valley School Founders Group
P.S. Just wanted to add how nice it was to meet many of you face to face at
the conference - makes me feel a lot better about posting to this list.
Thanks for listening, and for your trust!